We are a fun mix of designers and strategists with a great passion for all things creative.
Abu Dhabi Customs were in process of changing their official uniform with a new one which was designed and executed internally, and this change would mark an internal revamp and development process
Other than the people directly involved with the uniform project, every one else would hardly take any notice of the importance of this change
Brands & Beyond developed a media campaign, and a documentary movie highlighting the importance and role of Abu Dhabi Customs, the rational behind the uniform change and the design stages building on an ownership platform that all employees would relate to and seize a sense of ownership and pride. All this to be launched in a mega event and encompassed in a theatrical entertaining theme, giving the project it’s true value and magnitude.
The health and safety of the workers is a priority at ZADCO. The temperature rises up drastically in the summer time. Therefore ZADCO wanted to give the workers awareness about the dangers of Heat Stress and to protect them from heat related exposures and illnesses.
The challenge was to convey Heat Stress awareness messages to all the employees in ZADCO including the contractors that were of different nationalities and illiterate. The campaign should have visuals that can speak out with minimal writing.
Our solution was to make an informative movie with 3 different languages having all the preventions and measures that should be taken to avoid Heat Stress. The movie had real and animated characters with nice visuals that illustrated situations. Furthermore, the campaign was supported with digital messages, rollup banners, posters, and an interactive presentation.
Mawaqif was seeking to educate the public on the rules and regulations of using mawaqif to avoid fines and abide by the law
It’s a thin line between being educational and preaching, and in Mawaqif’s case it was not favorable to come out as preaching considering that many people have negative experiences with the parking system
Brands & Beyond took a humorous approach to deliver the messages wanted by Mawaqif using a mascot that is very relevant to the public and fortifies Mawaqif’s brands using subtle humor that caters to the general public taste and image
Abu Dhabi Municipality requested for an advertising campaign to promote ADM Excellence Award initiative to their employees “Self-Branding”. The award is classified into for main sectors. The rationale behind this initiative is to:
The challenge was not only to create a logo and a slogan for the campaign, but also to address a long term message involving each employee in each sector at the same time to participate in the award. The messages were relevant to the 4 categories of the Award:
Creative concept was created for the award and fledged on the following communication platform.
Abu Dhabi Airport company will celebrate the 43rd National Day of UAE in Al Ghazal Gulf Club with its staff and stakeholders. The celebration will be matching the happy spirit of the Union with a wide range of staff activities and festive performances that will include shows, attractions, and much more.
The challenge was to setup and transform an open area of 4675m2 into a national Emirati themed venue for the 43rd union day of UAE. The main challenges were to provide shaded areas for the attendees and keep a 100% hygienic buffet area.
Abu Dhabi Airports will be re-opening the souther runway after its renovation to support the arrival of wide-body aircraft and an increase in passengers arrivals. Therefore, they would like to have an event outdoors beside the runway which will be attended by the media.
The challenge was to setup and transform an open area in less than 24 hours that will be attended by the top VIPs in Abu Dhabi Airports and Etihad Airlines. The biggest challenge was to make sure the area was shaded properly and the AV equipment is secured in case of any natural damage
Mawaqif was seeking to educate the public on the rules and regulations of using Mawaqif to avoid fines and abide by the law. We have created a 360 campaign and organized the press conference event.
Abu Dhabi Customs were in process of changing their official uniform with a new one which was designed and executed internally, and this change would mark an internal revamp and development process.