We are a fun mix of designers and strategists with a great passion for all things creative.
Abu Dhabi Customs were in process of changing their official uniform with a new one which was designed and executed internally, and this change would mark an internal revamp and development process
Other than the people directly involved with the uniform project, every one else would hardly take any notice of the importance of this change
Brands & Beyond developed a media campaign, and a documentary movie highlighting the importance and role of Abu Dhabi Customs, the rational behind the uniform change and the design stages building on an ownership platform that all employees would relate to and seize a sense of ownership and pride. All this to be launched in a mega event and encompassed in a theatrical entertaining theme, giving the project it’s true value and magnitude.
The health and safety of the workers is a priority at ZADCO. The temperature rises up drastically in the summer time. Therefore ZADCO wanted to give the workers awareness about the dangers of Heat Stress and to protect them from heat related exposures and illnesses.
The challenge was to convey Heat Stress awareness messages to all the employees in ZADCO including the contractors that were of different nationalities and illiterate. The campaign should have visuals that can speak out with minimal writing.
Our solution was to make an informative movie with 3 different languages having all the preventions and measures that should be taken to avoid Heat Stress. The movie had real and animated characters with nice visuals that illustrated situations. Furthermore, the campaign was supported with digital messages, rollup banners, posters, and an interactive presentation.
Mawaqif was seeking to educate the public on the rules and regulations of using mawaqif to avoid fines and abide by the law
It’s a thin line between being educational and preaching, and in Mawaqif’s case it was not favorable to come out as preaching considering that many people have negative experiences with the parking system
Brands & Beyond took a humorous approach to deliver the messages wanted by Mawaqif using a mascot that is very relevant to the public and fortifies Mawaqif’s brands using subtle humor that caters to the general public taste and image
Abu Dhabi Municipality requested for an advertising campaign to promote ADM Excellence Award initiative to their employees “Self-Branding”. The award is classified into for main sectors. The rationale behind this initiative is to:
The challenge was not only to create a logo and a slogan for the campaign, but also to address a long term message involving each employee in each sector at the same time to participate in the award. The messages were relevant to the 4 categories of the Award:
Creative concept was created for the award and fledged on the following communication platform.
Department of Economic Development has briefed Brands and Beyond on wanting to launch a campaign for consumer protection (know your rights as a consumer) which will need a logo that is expressive to the consumer and big noise for the people to be aware of their rights as consumers.
The challenge was to come up with a new logo idea that is different from Dubai Consumer Rights. Furthermore, the design should be attractive, informative, and heads straight to the point.
Brands and Beyond came up with a logo design that combines all the shopping elements together in one along with the consumer. The 8 rights were designed each in a separate eye catching color for coding. Brands and Beyond have given a FULL 360 degree campaign proposal for DED. Firstly the campaign was launched in all the malls across Abu Dhabi and Al Ain which had informative mall stands designed for Consumer Protection. Later A5 acrylic stand flyers were distributed to all the retail shops as well as stickers that were an obligation to be put on the entrance door of each shop. The next step is yet to come and will be very hard to miss. Stay Tuned for more!
Abu Dhabi Airport company will celebrate the 43rd National Day of UAE in Al Ghazal Gulf Club with its staff and stakeholders. The celebration will be matching the happy spirit of the Union with a wide range of staff activities and festive performances that will include shows, attractions, and much more.
The challenge was to setup and transform an open area of 4675m2 into a national Emirati themed venue for the 43rd union day of UAE. The main challenges were to provide shaded areas for the attendees and keep a 100% hygienic buffet area.
Abu Dhabi Airports will be re-opening the souther runway after its renovation to support the arrival of wide-body aircraft and an increase in passengers arrivals. Therefore, they would like to have an event outdoors beside the runway which will be attended by the media.
The challenge was to setup and transform an open area in less than 24 hours that will be attended by the top VIPs in Abu Dhabi Airports and Etihad Airlines. The biggest challenge was to make sure the area was shaded properly and the AV equipment is secured in case of any natural damage
Mawaqif was seeking to educate the public on the rules and regulations of using Mawaqif to avoid fines and abide by the law. We have created a 360 campaign and organized the press conference event.
Abu Dhabi Customs were in process of changing their official uniform with a new one which was designed and executed internally, and this change would mark an internal revamp and development process.
Abu Dhabi Country Club was looking forward to making a Grand Opening Event for The French Spa Thalgo La Beaute Marine which was added to the existing fitness and recreation facilities of Abu Dhabi Country Club, with unique features covering 2000 square meters and consists of 23 treatment rooms for women, men, couples, and VIPs equipped with massage beds made from memory form. Part of the spa overlooks a view of an exquisite waterfall and greenery, providing the feel of all-natural surroundings.
Ali and Sons – AUDI marketing department requested for a 30 Meter hoarding to be installed in Airport Road that will include 6 different layout designs productions of the new launches of cars to be installed each two months on a span of one year.
The challenge that faced Brands and Beyond was to get municipality approvals on cutting trees that were blocking the space and view of the hoarding, as well as, getting into consideration the wind speed in that specific area.
Brands and Beyond did a full study on the hoarding site in airport road and managed to get the approvals of removing the blocking trees as well as ground leveling in order to apply a cement base that will hold the hold the scaffolding structure against wind speed. The printed banner material used was mesh material that gave an advantage for the wind to penetrate safely through its small holes.
Ali and Sons – Porsche have seen the quality given from Brands and Beyond for AUDI hoarding and therefore, they have decided to allocate a 50 meter hoarding in the same site right beside AUDI’s hoarding.
The challenge was the ground leveling of the site that was in proportional as well as the trees that blocked that will be blocking the view of the hoarding.
A careful study was made on the ground leveling and Brands and Beyond managed to remove the blocking trees by having an approval from the municipality.